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  • Writer's pictureTravis Parry

Couple Development Time

Updated: Apr 19, 2022

Are you struggling to achieve your long-term goals?

Most advisors are great at setting and achieving their business goals,

but fall short at reaching their health, relationship, and personal investing goals.

The secret is working together as a team with your spouse to help you achieve both your business and personal goals.

Watch the Video to See How Your Spouse Can Help You Achieve Balance!


All right, the tip for today is actually all about the power of couple development time.

So what is couple development? Well, I spent several years teaching productivity to other financial advisors and business owners, and I found that they had some great short-term gains, but long-term, they really struggled.

I'd follow up with them after about 90 days or so to see what their progress had been, and a lot of them had fallen off the wagon, so to speak. They'd regressed enough to see a big difference in what they had improved on, and it was quite discouraging.

I scratched my head and did a lot of soul searching to try to figure out this problem. And I actually didn't figure this out for quite a long time. Then my wife and I came up with the solution.

We realized that we spend a lot of time discussing our goals and things that matter in our schedules; with our big family, it's important that we are very aware of our schedules. Because of this, we actually created our own couple development time.

I saw this confirmed in the research, and I found that those who are working toward creating this type of connection with their spouse are actually finding greater support and accountability.

So I put it to the test by introducing it in my coaching. And ever since I've been doing that, I've really been able to see long-term gains, not just short-term gains, in productivity. In my book, I call this the third key for work-life balance.

So what is couple development? Well, it's an hour-long, once-a-week meeting, where you talk about your schedules and look over your calendars. You make sure that not only do you know what's going on in each other's lives, but that you coordinate efforts, set dates, plan activities and events. So you look at your calendar for the long-term, the next month, and the next week to make sure that the two of you are coordinating your schedules.

  • Meet with your spouse once a week

  • Coordinate your calendars

  • Ask each other about your personal goals

  • Talk over your concerns about your relationship

But along with your schedules, you also discuss your goals. What are you doing personally? How are you doing at work? How are you doing at home? These can be your personal goals, your health goals, maybe relationship goals that you have with each other and with your children, if you have kids at home. So the second part is actually setting and achieving and supporting each other's goals and creating goals as a couple.

The third is to be able to have some time to talk over concerns. If you're married, you know that, yes, there are concerns in the relationship, and this is a great time to talk those through so you can help be each other's best support and accountability.

As always, as I mentioned my book, if you're not married, find an accountability partner--someone who can keep you accountable for your schedule. Maybe it's a family member, a friend, or a coworker, whom you can report to about your time to make sure that you're accountable and that you're not slipping back into that workaholic trap.

I'd love to know your thoughts on this.

Live Life on Purpose,

Travis Parry

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